Directory of independent creative agencies in South Africa 2021 • –

By Herman Manson. We’ve created a table of independent creative agencies in South Africa, first published in the MarkLives weekly newsletter of 9 September 2021. The information has been sourced directly from agencies and holding companies through a survey run via, and participation is voluntary. We haven’t audited the figures supplied by agencies; we publish the information provided in good faith.
Agencies listed in the ranking are included based upon publicly available revenue bands, not billings, for the 2020/21 financial year (April 2020–March 2021). Billings is the amount of client money that flows through an agency; what you can touch but you can’t keep equals billings (eg media spend). Revenue is the money agencies get to keep and this is the number we’re looking for.
If a notable independent agency is missing from this table, it’s because it’s chosen not to provide us with the data required for inclusion in this survey. King James Group is excluded from this survey since it announced its acquisition by Accenture last week, even as competition commission approval for the deal is awaited.
You may also  go to our directory, select “Independent” under “Ownership” and then click on the red “Refine Results” button at the bottom.
SA: Cape Union Mart, Clicks, Gumtree, Hyundai, Old Mutual, Sanlam, Shoprite
SA: R250m–R300m
Last updated on 7 February 2022, at 11.28am on 27 September 2021, and 9.24am and 9.53am on 20 September 2021.
Herman MansonHerman Manson is the founder and editor of He is also the founder of and the co-founder of

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