The City of Cape Town starts a movement to support locally made products and services – CapeTown ETC

This year, Cape {town} Etc launched a video series, Made in Cape Town, which aims to highlight and support local talent. From athletes to artists, writers, chefs and everything in between – everyone is included.
Read also: Introducing our new video series: Made in Cape Town
Today, October 29, the City of Cape Town is getting on board with a similar idea. Also called Made in Cape Town, the city has started a movement which will showcase locally made products and services.
The Made in Cape Town movement is managed by the Craft and Design Institute (CDI) in partnership with the City of Cape Town’s Enterprise and Investment Department. It aims to demonstrate the strength of what can be achieved when public and private entities come together to stimulate the local economy.
To support local businesses across the board, from one-person SMMEs to corporates, the City has joined forces with the CDI, and other private and NPO stakeholders to initiate a ‘Made in Cape Town’ movement that will celebrate the many things that have a Cape Town origin.
“I am confident that the ‘Made in Cape Town’ message will amplify the City of Cape Town’s own economic initiatives to boost the economy, despite the national lockdown, and galvanise both local businesses and supporters within all Cape Town communities,” says the Mayoral Committee Member for Economic Opportunities and Asset Management, Alderman James Vos.
“In just the past month, the City has launched a number of programmes to drive our economy. We recently announced a 200-step Inclusive Economic Growth Strategy (IEGS) to make opportunities more accessible for all who live in Cape Town and, in particular, to create jobs,” he continues.
Other recent City of Cape Town initiatives have included detailed destination readiness plans which highlight how the city is preparing to safely welcome visitors over the holiday season.
This links to the Cape Town Tourism’s (CTT) new international Find Your Freedom campaign, which converts potential travellers in key source markets to actual visitors to the Mother City, and CTT’s ‘Captivating Cape Town’ campaign showing the accessibility and affordability of Cape Town.
Vos says that he is happy to announce that the first private sector entity to pledge its support for the movement is the V&A Waterfront. Supporting small creative businesses in the Watershed, the Retail Readiness Living Lab (RRLL) programme provides training and mentorship to foster retail expertise and readiness as the economy ramps up.
The craft producers, which Vos had the “distinct pleasure” to visit, located at designer/artist Heath Nash’s Our Workshop at the Gugu S’Thebe Centre in Langa, are participating and benefitting from the opportunities being offered in the RRLL programme.
Now is the time to come together and show our love for all things local! Now, that’s lekker!
Also read:
Made in Cape Town (Ep. 4) – Botanical boards making waves

Picture/s: The City of Cape Town

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